Our survey showed that x% of consumers base their purchases based on past experiences and tend to stick with the brands they are familiar with. Hence, making it harder for new brands to compete. For example, most people already know which shampoo works best for them; it’s a brand they’ve been using for a long time. However, who can resist the chance to try out a new brand for free and then decide if they prefer this to the brand they have been using out of sheer habit. A survey (sample central retail me article) shows that 80% of consumers are ready to opt for a new brand in preference to what they use and even pay extra for it.
BuzzSoc helps brands launch their products by putting them in the hands of new consumers who are relevant which helps you better understand the consumer needs and increases brand awareness.