BuzzSoc helps you Develop “Products Powered by Consumers’ Choice”.
If manufacturers created products that were powered by consumers’ choice, then selling them in the market should theoretically be easier. This is exactly what BuzzSoc can help you achieve when you do a campaign with us.
- Getting new customers for your business who further act as brand advocates
- Gain insight into what your customers really want and create consumer powered products
- Use your customers as your sales and marketing force
- Create brand awareness by using the most effective marketing methods i.e. word of mouth and social media
- Get in depth and valuable data on your customer base; where they are from, and what they have to say about your products and brand to help you develop and achieve potential sales increases.
How does it work?
We have registered members who are willing to try out new brands/products in exchange for their opinions. For our members, there are no prices associated to the products; hence their buying decisions are based on relevance rather than affordability.
BuzzSoc members choose up to 5 life-sized products from a variety of categorized products to take away and try. Once tested, members fill out mandatory surveys which have been custom created by the companies to capture consumer product experience. These surveys provide crucial feedback that helps brands to revitalize established products and improve or fine-tune new launches for the mass market. Furthermore, BuzzSoc’s bespoke survey software provides detailed analysis of the campaign in terms of participants’ demographic and geographic information.
Due to this product interaction and survey exercise, consumers develop affinity towards the brands and products that they have tested as they feel that their opinion matters. Using this emotionally driven brand loyalty, we incentivize our members to recommend products using word-of-mouth (buzz marketing) and their social networks which gives vast sales increase potential for participating companies.
